AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION
- Project Research
- 1-5 Chapters
- Qualitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study was carried out to examine an assessment of the impact of marketing segmentation on production planning in an organization in cool. Specifically, the study aims to determine the most effective segmentation strategies to used in an organization. The study also, identify the requirements for effective market segmentation. Furthermore,the study establish the bases of segmenting a answer market.also, the study identify what the requirements and what customers wants in each market for its uses.the study also determine the benefits of market segmentation to the consumers and the organization at large. Finally, To solve the problems of segmenting a market. A total of 30 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that There are requirements for effective market segmentation. Also, There are established bases of segmenting of answer market. Furthermore, There are requirements as to what customers wants in each market and its uses. Lastly, The benefits of market segmentation to the consumers and the organization is productive .
The study hereby recommends That companies should be familiar with modern and strategic principal and must draw their attention to the aims and interests of the people and not just company’s. furthermore, That organization should improve on their marketing segmentation in other for a successful production planning.
Related Project Materials
THE ANTIBACTERIAL ACTIVITY ON THREE TYPES OF MEDICATED SOAPS (DETOL, ISOL, TURA) ON STAPHYLOCOCCUS AUREUS FROM WOUND INFECTION
ABSTRACT
This project work was carried out to determine the antibacterial activity of three types of medicated soap on...
ROLE OF COMMUNICATION IN ENHANCING PRODUCTIVITY IN AN ORGANIZATION
ABSTRACT
This study is on the Role of Communication in Enhancing Productivity in Hamdala Hotel Ltd Kaduna. The objec...
STAKE HOLDERS MANAGEMENT IN THE NIGERIA OIL AND GAS PROJECTS
Abstract
Nigeria is blessed with natural resources, and oil and gas are some of them. The country earns most of its ext...
IMPACT OF SOCIAL MEDIA ON STUDENTS’ ACADEMIC PERFORMANCE AMONG SENIOR SECONDARY SCHOOL STUDENTS
ABSTRACT
Social media has been suggested as an effective tool for educational purpose. This study was conducted to have...
THEATRE AS A TOOL FOR COMMUNICATING HAND WASHING AMONG PRIMARY SCHOOL PUPILS
ABSTRACT
This research work examines theatre as a tool for communicating hand washing among primary school pupils i...
DESIGN AND IMPLEMENTATION OF A COMPUTERIZED VISA PROCESSING INFORMATION SYSTEM
DOCUMENTATION
This study details the manual guide on how to run the program effectively. All step...
THE EFFECT OF SOCIAL MEDIA ON VOTING BEHAVIOUR IN NIGERIA [A CASE STUDY OF SOME SELECTED VOTERS IN LAGOS STATE]
Abstract
The advent of internet and technology has exposed majority of the global population to different interactive p...
ANALYSIS OF THE PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY IN NIGERIA
BACKGROUND OF THE STUDY
According to the definition provided by the American Marketing Association (200...
IMPROVING THE PERFORMANCE OF AN ORGANISATION THROUGH EFFECTIVE POLICY FORMULATION
Abstract
Most organizations lack policy formulation for effective organizational performance is not usually carried out...
KNOWLEDGE ON CAUSE AND PREVENTION OF ANAEMIA AMONG PREGNANT WOMEN ATTENDING ANTENATAL CLINIC
Background of the study
Anaemia describes a situation in which there...
